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Search Engine Optimization (SEO)  

This Blog tells about Search Engine Optimization (SEO), How Search Engine Works , Keyword Analysis and Competitor Analysis. 
This blog tells about how search engine Crawl the webpages, how indexing the webpages and also knows who is our competitor and his keywords. 

Search Engine Optimization (SEO)

 

Search Engine Optimization (SEO) is the Technique of changing the Rank of webpage or websites in search results of a different search engines, like Google, Yahoo and Bing.

      To increase the awareness about your product through search engine optimization activities.

      Reach out to more target audience through optimized techniques

 

How Search Engine Works?

Search engines perform several activities in order to deliver search results ? crawling, indexing, and retrieving.

Crawling-Process of fetching all the web pages linked to a website this task is done by software called Crawl or spider.

Indexing: - Process of creating index for all the crawled web pages and keeping them into a giant database from where it can later be retrieved.

Retrieving Results: - The final step in Search Engine activates is Retrieving best matched results as per search term (or) Keywords and displaying them in the browser.

 

KEYWORD RESEARCH:

This is the first step in SEO and keywords play a vital role in developing a SEO strategies. In Keyword Research we choose the best keywords for our web pages. This is the most important part of SEO. We will choose the keywords which has good traffic volume and which keyword is related to our webpage.


For example:

Our website is related to online movies.

Then our keywords will be like this:

Online movies, free online movies, top online movies, watch online movies


So, we choose the related keywords for our web pages. In Keyword Research we will decide the targeted keywords for our webpage.

We use different tools for searching the keywords. Generally we prefer the free and best tools they are

 

      Google AdWords- Keyword Planner Tool.

      keywordtool.io

 

 COMPETITOR ANALYSIS:

After choosing the keywords we prepare the competition analysis for the keywords. That means we search with the targeted keyword in the search engine and take the top 10 SERP listings. And prepare the analysis of each site of the top 10 list of the targeted keywords.

The competition analysis includes the No of Backlinks, Domain Age, SERP Rank, Page Rank etc.


We will gather the information of every webpage which are listed in top 10 SERP lists. To gather these above details we use different types of tools like SEO QUAKE, SEO4FIREFOX etc.

Competition analysis tells us about the competition for the targeted keyword in the search engine. So by observing the competition analysis we can analyze many things like

 

      Find who your SEO competitors are

      Analyze your competitors Sites

      Analyze your competitor?s use of keywords

      Check the competitors Back links

      Analyze your competitor?s presence in Social Media


Types of SEO- 1) On-Page 2) Off-Page-----> To be Continued.....

 


About author

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Vasu9999

This is Srinivas, I am Digital Marketing Specialist and working on Search Engine Optimization (SEO), Social Media Optimization (SMO) and Search Engine Marketing (SEM). I have well knowledge on AdWords in SEM and maintained the so many companies. Optimizing website using SEO Factors and promoting products are services through SMO.

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  • author image
    by:
      Ranjith3177
      28-8-2017 03:00:26 PM

    Thanks for sharing the inform. This blog is useful.

  • author image
    by:
      Aruna986
      27-8-2017 02:36:09 PM

    thanks, this blog is so helpful to acquired basic knowledge on SEO

  • author image
    by:
      bunny12
      24-8-2017 10:19:12 AM

    thanq for sharing these kind of information .it helps us a lot

  • author image
    by:
      ali032
      23-8-2017 10:30:34 PM

    thnx, u have explained very well bout SEO, this blog is so helpful thnx man....again.

  • author image
    by:
      Siva27
      23-8-2017 09:45:56 PM

    Thanzzzzz a lot for sharing this type of blogs it is helpful

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